Using 360-degree cameras and virtual reality technology, the FarmFood360° website gives Canadians the chance to tour real, working farms and food processing plants, without even having to leave home.

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“Canadians want to know more about their food, but they are also increasingly removed from its production,” says Ian McKillop, Chair of Farm & Food Care Canada. “Changing technology also means they are looking for and finding information in different ways”.

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According to Farm & Food Care, visitors can access these tours at any time using tablets and desktop computers, as well as through mobile phones. The company has also added interviews with the farmers and plant employees involved in each business as a way to address questions in the most compelling way possible.

The website features all 23 farms originally featured on the Virtual Farm Tour platform plus the three new virtual reality tours. Additional tours are expected to be added later in 2017. 

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