On Friday, Restaurant Brands International Inc. announced it is working with a group of investors to bring Tim Hortons to Mexico,  its first foray into Latin America. “Mexico has a thriving coffee market so we are very optimistic about the opportunity to grow the brand across the country,” RBI CEO Daniel Schwartz said in a statement.

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The company said it would form a master franchise joint venture with the investor group, which would be responsible for growing the Tim Hortons brand in Mexico, however, at this time no other specific details have been released. 

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The Tim Hortons coffee, bakery, and sandwich business, named after a Toronto Maple Leafs hockey player, began with a single location in Hamilton in 1964 and has been in the U.S. market since 1984. It currently has more than 4,400 restaurants, mostly in Canada and the United States.

As of September, RBI had more than 19,000 restaurants including Burger King and Tim Hortons in more than 100 countries and has recently announced similar agreements to expand into the Philippines and the United Kingdom. 

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